Comentary draft

In what ways does your media product use, develop or challenge forms and conventions of real media products?

When creating our music video, a lot of the conventions we used came from real shopping channels, this is due to the fact that the main narrative of our music video consists of a shopping channel/channels spoof, so many of the forms and conventions were accociated with real ones. The basic narrative of our music video was; a typical, modern day, slob is sitting about watching shopping channels, he see's a band for sale on one of them and orders them by phone, they then turn up at his appartment and begin to play, putting a surreal twist into the video. The band performance segments of the video used a lot of the forms and conventions of other indie/rock style bands, as did the dvd cover.

The mise en scene used in the video is conventional of that seen in shopping channels and other music videos. The TV presenters are dressed in shirts as typically seen on shopping channels, they are holding up the kind of useless items you would accociate with these channels, this is all used, not only to stay within the conventions of a shopping channel, but also to exagurate them to make the video more spoof like. The band are wearing normal, indie looking clothing and playing instruments so you can clearly distingish them as the band, they are also all seen performing together and standing together on the dvd cover.

The editing perhaps played the biggest part in using and developing forms and conventions of real media products. During the shopping channel parts of our video, graphic overlays were used like those seen on real shopping channels. The graphic overlays which our group created often used bright, clashing colours, and contained lots of relavent jokes in the text, the purpose of this being to satirize the real thing. The "price earthquake" scene was again, to make fun of the real thing, mocking the false enthusyasm and sensory overload you somtimes get on these channels.

The camera work differed between each part of the video to follow the usual forms and conventions of other media products, the shopping channel parts were mainly filmed in a still shot, with close ups on the products like you would see on a real shopping channel. The band and appartment scenes were filmed with a range of shots, in the early scenes before the band arrive at the appartment, all the shots are still conventional shots following the basic rules of filming and editing like the 180 degree rule. All the band scenes used less conventional editing though, with shots at differont angles and moving "handheld" shots with zooms, as you might see in simelar music videos.

How effective is the combination of your main product and ancilliary texts?

I think the combination of our video, digipack and magazine advert worked quite well, as they all tied in with one another. Obviously the video was the main product which the other two had to tie in with, which I think we achieved quite well. The dvd case features a picture of the band, wearing the same outfit as they were seen in during the music video as well as screenshots of the video on the back. The poster ties in with both the video and dvd cover, featuring a design simelar to the graphic overlay seen in the music video, and a picture of the dvd cover as a completed dvd.

What have you learnt from your audience feedback?

The audience feedback was big part of the creating process, it helped us plan what needed to be done and to see what kind of an impact our video was having on people. The feedback recieved on the rough cut was mainly positive except for the comments saying it was hard to follow/understand without the missing footage which at the time, we compensated for with text, explaining what would be happening in the scene. We responded to this by filming all the necicery footage, and putting it into our video at the right place.

The feedback recieved on the final video was all relativly positive which we were quite pleased with, people were saying that the ideas and humor worked well, the only real negative comment was that it looked slightly amateur/tacky, however this was a success in itself to us as we had been trying to simulate the tacky nature of shopping channels and incorperate it into our video.

The feedback on the dvd cover and advert was all pretty positive which we were quite pleased with and fealt like we chose a good design.

Group Commentary

http://www.youtube.com/watch?v=JqjYAp2GiwY

http://www.youtube.com/watch?v=fsHDc_J_btg

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our Media Product uses many forms and conventions of real Rock/Indie genre music videos, examples of these being anything from the band being the ‘centre of attention’ in many of the shots which is very common in indie and rock music videos For example: Kasabian’s Shoot the Runner video which is solely based round the band, our video may be the complete opposite of this but it still does take elements of this ‘centre of attention’ style from the video these being the band performance.

But our Music Video also takes this a stage further with influence from other rock bands such bands as Foo Fighters with the song Learn To Fly and the Beastie Boys with Sabotage where the band is still the ‘centre of attention’ but they are involved in somewhat of a comedy story or spoof. Our video also does this spoof idea with the spoof being shopping channels. Our idea was to take the shopping channel feel of tackiness but take it to a whole new level with the products being completely useless that is until the band comes along.

We were able to produce this shopping channel feel by using graphics created on Photoshop, and appropriate mise en scene to create the shopping channel effect. While we were making fun of and spoofing the genre using jokes in text on the graphics to give a tacky appearance, we always remained faithful to the conventions of shopping channels. As if we were to go too tacky the audience would become confused and would not be able to tell that we were spoofing the shopping channel theme.

The band appearance and performance follow the conventions of typical rock/indie bands, but in shopping channel scenario, as reflected by the camera work and editing.

Therefore I believe our video followed all the conventions in the music genres our band White Denim came under but we also developed these further with the added bonus of the shopping channel spoof which therefore created an overall professional feel.



How effective is the combination of your main product and ancilliary texts?


The Digi pack is very conventional of that of other indie bands But There is no clear influence from our music video on the front cover, this is because we decided in the end that if we used the shopping channel feel it would look too tacky and therefore the end product we ended up with was based round the design of the bands single ‘Let’s talk about it’ this cover shown below is of one of the band members in a almost painted style we therefore got a conventional rock band style picture similar to the likes of Foo fighters but with the added White denim cartoon/painted styled look. However we did link the music video to the digi pack through the underside of the digi pack which we based round the Led-Zepplin The Song Remains The Same

The magazine advert takes elements from both the music video and the digipack. The image of the front cover of the digipack is in the dead centre of the Magazine advert this is very conventional as most Magazine covers we have seen of other bands include this although ares is slightly different as it has been superimposed onto a dvd case to give it a more professional quality. We also used the original graphic template used throughout the music video this therefore links the original video with the magazine advert so that people that see the advert will instantly know what it is advertising. With the Graphics We also included some of our hidden words in the product numbers (by this i mean hidden words such as SELLOUT displayed of the magazine cover as 53llOU7) that people will pick up on if they watch our music video beforehand. We also used many over things to tie the digi pack and the magazine advert together these included The use of the silhouette of the band on the underside of the digi pack was flipped and change to black and white and then used to create the background for the magazine advert.

We also used all the sorts of information you would find on both a digi pack and a magazine advert these included anything from the parental guidance logo to the more less know logos such as the Dolby Digital logo these therefore gave an even more authentic look which is what we were trying to achieve.
We even made fake quotes from popular music magazines such as NME and Q Magazine these included: “Fresh new sound” NME and “Funny, Energetic, Amazing collection” Q magazine. These therefore linked the Digi pack and the Magazine advert further.




What have you learnt from your audience feedback?

With the original feedback we got when we showed people the rough cut we found that the same points were mentioned this included That the video was hard to follow and that there was missing footage throughout. We found this understandable as at this point we had only filmed the shopping channel shots and therefore were missing all the band performance shots which in our case were quite a reasonable chunk of footage.

We therefore responded by filming the Band performance shots and any other shots needed to complete the narrative This therefore allowed the video to flow much more smoothly allowing the people which commented on the rough cut saying it was confusing to have a far better sense of what the story actually was. Apart from this the comments we got on our rough-cut were all pleasing these included: The music fits to what is happening on screen, Really like the shopping channel spoof, Good ideas and techniques, Hand coming out of the box looked good, Some parts looked amateur/tacky however it worked well with the theme of a tacky shopping channel obviously as i said these pleased us as the look we were hoping to get of a tacky shopping channel that was of the same look as the Foo Fighters was exactly what the viewers got from watching it.

Therefore after placing the missing footage in the gaps we also tweaked a few of the shots we already had to make it more suited to the rock genre. By using angled shots of guitar playing and more unusual shots of the band itself we seemed to achieve this.

As from the final feedback we had from the final cut showed

The feedback we received on the rough cut commented on the missing footage (mostly of the band performance), and on the video being hard to follow. We responded by filming the band shots, and other shots to make the narrative part of the video flow and make sense.

The feedback we got on the final version of the video was generally positive, praising the surreal look and feel, the fact the humour worked well and that the tacky shopping channel look worked well. Which therefore showed that the target audience approved of the video we created, and from the comments given we also designed the digi pack and magazine advert therefore allowing continuity and in doing so pleasing the audience again.



How did you use new media technologies in the construction and research, planning and evaluation stages?

Without the use of new technologies the process of researching to evaluation would of taken a far longer time than what was given but luckily we did have access to programs that could provide help throughout each stage. For example in the intial research stages we would not have been able to carry out research as thoroughly without the help of such internet sites as ‘YouTube’ and ‘Google’. With the help of these programs we were able to search through everything from existing logos of real shopping channels to the actual layout of the graphics. With the use of YouTube we were also able to look at previous shopping channel spoofs and actual footage from shopping channels which therefore allowed use to develop our idea of a shopping channel spoof to create a very unique video. But before the construction of the video, there was still research needing to be done this included using the program ‘Photoshop’ to create mood boards from images found again on Google and Annotating screen shots we have taken from the internet of existing shopping channels to then progress onto making the first shopping channel graphics for the video. And then of course there was the internet site Myspace which allowed use to contact the band to get permission to use the song.

The next stage was then the actual construction of the video which would of never been constructed without using the program Final Cut Express, This program allowed us to be able to create a near perfect professional feel to our video. While creating the storyline using this program we were also able to put the graphics we had previously worked on in Photoshop straight onto the sequence required, this provided us with the tacky shopping channel spoof look we were after. With the storyline and graphics finished we could then fiddle with the contrast and colour of the footage to give it that glossy professional feel ,and then add our own personal touch by using crazy effects such as the price earthquake sequence which we use the earthquake effect from Final Cut Express or the breaking of the camera scene at the very end which we again used a Final Cut Express effect. After completing the video we were then able to straight away upload the video onto the blog that we had been using throughout or onto the site we used previously ‘YouTube’ for other to enjoy and rate.

After constructing the video we obviously still had the two other products to make these being the magazine advert and the digi pack, both of which were created using the program Photoshop with this program we were then able to give the effects we were after for the digi pack this being the ‘painted’ look with the use of the Photoshop it was really easy to apply and with a few added items from the internet such as the dvd logo and with the ability to take screen shots from Final Cut Express we were able to create a very convincing Dvd album cover.

Photoshop however really came into play when we created the mag advertisement this was due to the fact that there was so much to do not only did we have to put the graphics in that we had previously used we also had to superimpose a picture of the digi pack onto a picture of a dvd case we found on the internet we then even more impressively used the silhouette of the band flip it and change the colour to black and white and used it as our background.

Overall I have found that without the programs and technology we were given it would have been near impossible to create as professional looking products as with did in the end.

Music Video Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media products use many of the conventions of different forms of media texts. The main part of our video, the shopping channel segments, follow closely the genre and style conventions of shopping channels, like Bid TV, Price Drop TV and QVC. The props, costumes and general mise en scene in the shopping channel shots in the video, faithfully recreate the shopping channel scenario, whilst poking fun and spoofing the whole look and feel of the effect.

The graphics that are superimposed on the shopping channel segments, were created to follow the conventions of the shopping channel look. Also included in the graphics we made were jokes and small ‘easter eggs’ in the text. These jokes are there for people who watch the video more than once. They don’t see the jokes first time round, so the jokes add repeat viewing value to the video.

Although the shopping channel part of the video follows the conventions of shopping channels, by putting that scenario in a music video, it gives it a unique look and feel, which will help an audience identify the music video easier.

The performance and ‘lounge’ parts of the video follow conventions of indie rock music videos. The costumes worn by the band, the props used by the person by the TV, and the layout of the sets (the band’s ‘performance studio’ and the man’s lounge), all follow music video conventions. The camerawork, however, fits the band performance into the shopping channel setting, allowing for the two parts of the video to flow with each other.

How effective is the combination of your main product and ancilliary texts?

The digipack we created was a DVD cover, which didn’t match the style of the music video. Instead, we choose to model the cover on the band’s (White Denim) previous album artwork. Their last album cover had a painted look to it, and in keeping with this, our product had a similar effect. We used a band photo, conventional of most indie bands, then edited it to give it a cartoon-esque look. So whilst following the style of the band’s artwork, we also moved it on and did something different with the look.

The back cover of the digipack contains information that is typical of a back cover of a digipack. This includes the track listing, a DVD logo, screenshots from the music video (which act as a selling point for the digipack) and a list of the special features on the DVD. The background image, is the band photo from the front cover, reversed and silhouetted. This gives the band a distinct image, making them easily identifiable to a potential buyer.

The advert for the digipack, brings together elements from both the music video and the digipack, to give the ancilliary products an effective motif. The advert uses the band photo from the digipack and is silhouetted, like the background of the back cover of the digipack. The graphics from the music video form part of the advert. By using and adapting the graphics from the video and using them in the advert (along with the font and colour scheme), it creates a motif across the products. This would help the sale of the digipack, as people would recognise the graphics from the video, see the DVD cover and go and buy the digipack because it has that video on it.

What have you learnt from your audience feedback?

When we posted up our rough-cut, most of the feedback we received all said the same thing. The comments mainly mentioned the lack of variety in the shots, as well as a lack of whole scenes, with made the video confusing and hard to follow. We responded to this feedback by filming the shots needed to make the video make sense. This include several scenes involving the band playing on the shopping channel and in the apartment, as well as shots of the apartment and it’s owner, reacting to various band members.

After the final cut of our video was done, the feedback we received on it, was general positive. A few praised the surreal feel of the video, whilst commenting on the fact that the humour work well as was not to over the top. Comments also said that the video had a tacky look to it, but that that work with the shopping channel look. If we could go back and change one thing, we would reshoot the apartment scenes, and make them look less tacky and more like an actual lounge in an apartment.

Feedback from the digipack and advert was also mainly positive. People liked the way the image of the band, and how the overall look and theme carries on over both sides of the box and that the band where the same as they were in the video (the costumes, props and background colour were the same, to add continuity). However, some people did mention that the background picture on the back takes away from the over all look. Looking at the cover again, the image clearly stands out, and doesn’t really fit with the rest of the cover. If we did it again, we would probably make the background image, a little more translucent, to draw attention to the text on the back. The advert was praised for having a good link between the video (making the advert look like a TV shopping channel screen) and digipack cover. It was called unique, and that it is quite recognisable to an audience, making the product stand out The theme and the inclusion of release dates and website, were also liked.

How did you use new media technologies in the construction and research, planning and evaluation stages?

During the project, we used several new media technologies. At the planning stage, we used Youtube to research the shopping channel effect. We looked at clips from Bid TV, QVC and many others, to see how the graphics looked, and how they were shot. This massively influenced our music video.

Whilst researching, we found spoofs of the shopping channel format. This were a little more extreme, because they showed things being sold that would never be sold on a shopping channel. After seeing this we realised that to make the shopping channel part work, we would need to make it look and feel as much like the real thing as possible.

We also used Google to research, and acquire still images of, shopping channel graphics and previous digipack covers and adverts. This helped in the develop of all three of the projects we made. A blog was used throughout the project to chart the progress of the products. During the making of the digipack cover and advert, we used the blog as a ‘bin’, putting shots of the digipack on it, for us to take off, copy and use in the advert, and vice versa.

Photoshop was used to make graphic designs for shopping channel parts of the video, as well as the advert. It helped when the graphics were added to the music video, as the programmes Final Cut (used to edit the video) and Photoshop integrate and work together perfectly. We also used Photoshop to make a moodboard to help the creative process. We also emailed the band, White Denim, to tell them that we used their song, and to see if they wanted to see a version of it or not. They didn’t reply, however. At the evaluation stages, we used technologies we used before (Photoshop, Final Cut, Google) to make a group commentary. This helped to see what went well, and what could have been done more successfully.

Group Commentary Script

QUESTION 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

We used graphics created on photoshop, and appropriate mise en scene to create the shopping channel effect. While we were making fun of and spoofing the genre using jokes in text on the graphics and a tacky appearance, we always remained faithful to the conventions of shopping channels.

The band appearance and performance follow the conventions of typical rock/indie bands, but in shopping channel scenario, as reflected by the camera work and editing.

QUESTION 2 - How effective is the combination of your main product and ancilliary texts?

The Digipack is very conventional of indie bands as we based the design on some of the bands previous artwork, we did the same for the photo of the band, using the cartoon/painted style.

The magazine advert takes elements of both of the music video and the digipack. The image on the back cover of the digipack, the front cover of the digipack and the graphics/font all link in with the music video.

QUESTION 3 - What have you learnt from your audience feedback?

The feedback we received on the rough cut commented on the missing footage (mostly of the band performance), and on the video being hard to follow. We responded by filming the band shots, and other shots to make the narrative part of the video flow and make sense.

The feedback we got on the final version of the video was generally positive, praising the surreal look and feel, the fact the humour worked well and that the tacky shopping channel look worked well.

QUESTION 4 - How did you use new media technologies in the construction and research, planning and evaluation stages?

We used youtube and google in the initial research stages to look up the shopping channel effect/style and also to look at previously created spoofs and actual footage of shopping channels. We used the internet to search for existing logos and previous covers and adverts. We used photostop to make all the graphic designs for the shopping channel scenes in the video, as well as using it to create the advert and dvd cover. Other uses of photoshop were creating moodboards to help the creative process. We also used the internet to email the band to tell them that we used their song.

Dvd cover final

This is the final design for our dvd cover, in the end we decided to change the design from the rough draft version we had planned. We have still included the picture of the band striking a pose and the white denim logo however we edited the logo in photoshop so that only the text remained on our new background.

Feedback

we think this is very good, we like the way the image carries on over both sides of the box, the editing is very good

Like the way it looks complete with a theme not so happy with the picture on the back I think takes away from the over all look

Final Advert

This is the finished advert.

It has good continuity with the video, and it fits well with the box cover. We like the theme, and its good that the dates of release are clear and that it shows websites where the digipack is available from.

Like the link between this and video, clever making it like a tv sales screen, think its unique and quite recognisable to audiebce making you stand out.

Track Listings

Below are the tracks that we will put on the back of our Dvd Cover,

Track Listing

1. Let's Talk About It
2. Shake Shake Shake
3. Sitting
4. I Can Tell
5. Mess Your Hair Up
6. Heart From Us All
7. Are You Really Have To Do
8. Look That Way At It
9. Darksided Computer Mouth
10. WDA
11. Don't Look That Way At It
12. IEIEI

DVD ad

This was the blank dvd case picture we found on google images which we used in our magazine ad. Using photoshop we changed the dimensions of the dvd cover to make it fit over the blank case.

The Verve Magazine Advert

As You can see from the images above i will be analyzing The Verves Magazine advert for the single 'Love is Noise' 

And as you can see they share a lot of similarities this being anything from the background of the clouds which are very similar apart from the mag ad being very slightly darker.

With the background being almost identical and with the text used being the same it is almost impossible  to not be able to recognize what the ad is advertising.

But again there is no initial picture of the album itself.

Development of the DVD cover / Digipak

Originally, our design for the digipak was going to have a background of 'white denim' on the front cover. When we come to put a photo of the band on the background, it didn't work well, as the band didn't fit with the white denim.

Luckily, the background of the band shot was plain white. This lent itself well to being edited. We edited the band shot to have an animated look to it. This was to match the bands previous album cover.

Also with the logo we decided in the end to use the original shown below Rather than the logo we tweaked. This is due to the fact that after changing the original design of the DVd cover we found that the original logo fitted far better as it look far more professional whereas the one we tweaked looked out of place and more amateur.

Real Magazine Adverts

I am going to analyze  the magazine advert for The vines Greatest hits

From the ad this ad you can see that the vines have taken many influences from there album for instance the graphics are very similar to those of the album including the vine like graphics and there signature lettering.

However There is no actual sign of the album itself on the ad which is rather strange and therefore ours won't look particularly similar .

Magazine Advert

This is our preliminary design for the graphics overlay of out Digipak advert. Notice how the graphics coincide with the graphics featured in our video. This is to keep a motif throughout the work.

The advert has conventions of adverts. It has a review quote at the top, from NME, a renowned music magazine aimed at people who would listen to White Denim. It also has the release dates, which tell people when the album is released.

Band logo

For the band logo with have decided to use the official logo as we believe it will fit perfectly into the style of dvd we are hoping to produce.
However we have made a couple of tweaks, these being stitches above and below the logo to make it go with the image of white denim.


The original

The tweaked logo

DVD cover design

The below picture will be the design for our dvd cover, the image of the band will be replaced by a picture of our band in a similar pose.

These two pictures are example of the bands previous artwork.

Definition of digi pack

From wikipedia

Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.


Conventions of a Rock genre digi pack


Typical conventions

• Band name in bold at top
• Picture and images of band
• A lot of dark areas apart from the images which stand out on the black background

We plan to take our dvd cover in a different direction due to the difference in the genre and styles. As opposed to a dark background, our dvd cover will have a white background which goes with the bands image.

Music video final

Feedback

Video was surreal however too hard to understand at times,

Had a range of good shots,

Humor worked well,

Visuals matched the music well,

Good ideas,

Similar style to foo fighters videos,

Some parts looked amateur/tacky however it worked well with the theme of a tacky shopping channel

Teacher Feedback on Blog

with regards to your rough cut feedback - your "response to feedback" is not acceptable and must be discussed in terms of which advice you accept and what you need to to now in order to improve. don't forget to take screen grabs of final cut and discuss your progress on your blog.

Dvd Cover Design Ideas

For the DVD cover, we have a clear idea of how it will look. The idea is to carry on the shopping channel theme with the band being the main part of the cover. They may be standing in front of a piece of white denim and will be posing in a typical promotional image stance. Example below:

This is a stereotypical pose for most rock bands. This therefore is the simplest shot we could use for our band.
Whereas the image below shows a more unique pose which gives the band a more playful look, which could also fit with our video due to the light-hearted style.

We will take photos in both styles, then we'll see which one fits best with the white denim background and use that one.

Rough Cut Feedback

Feedback

• The music fits to what is happening on screen.
• Really like the shopping channel spoof
• Didn't understand the story or the title cards.
• Good ideas and techniques
• Hard to follow at times
  
• Hand coming out of the box looked good
• Fill in the gaps and make it easier to follow

Response to feedback

In response to the feedback, we acknowledged the fact that people didn't understand what was happening and couldn't follow the story. Therefore we are going to solve this by first of all filling the gaps with the footage we were missing and tweaking the storyline.

review of editing

The editing went well considering the lack of footage of the band playing, we replaced the missing footage with text and pictures explaining what will be included in the missing scenes. The graphics included worked well and turned out to be simpler to apply than we had imagined and gave the desired impression of a shopping channel.

Target Audience

Our target audience would be the 16-24 age bracket. Our piece is an attack on the shopping channels common on digital and satellite television, the video is also a wider comment on materialism and the commercialization of music and the arts.

White Denim's target audience is probably quite similar to the target audience of our video, perhaps a year or two younger, as the song is quite juvenile and not very complex.

Equipment list

Equipment needed in the video

Filming 1: Shopping Channel
shopping channel products/items i.e. Duster, watch, sudoku cube and drum

backdrop and table with cloth.

Smart clothing

Filming 2: Lounge

Lounge setup which included chair, table, scattered rubbish, a TV, a box and a clipboard and pen.

Teacher Feedback

This is looking great. Things to add: For you Auteur research you must add in an explanation this was work done in different groups but expalin how it has helped you. Now try to add clear lists - equipment needed, props, costume, actors, etc and add in images where possible - be as detailed as you can.

Mood Board

Production meeting log

After a production meeting with Emma we have now finalized all the important decisions. The days on which we will be filming are Thursday 15th and Friday 16th of October. All filming will be done in and around the college site, in the staff room and music rehearsal room.

Most of the large props we need for the music video will be available from the college such as a chair or sofa and an old TV which we will be borrowing from the media department. The rest of the small props and costumes, we will bring.

Animatic

Dvd Cover Design Ideas

For our dvd cover we are going to use white demin (the material) as the main theme. For instance the front of the dvd cover will have white denim on it which is rather ironic as the bands name is also white denim.

The sort of look of white denim is shown below.

Or we could use a picture like the one shown below of a conventional piece of denim and adapt it in photo shop so that the denim goes from black/blue to white

Email To The Band

Response To Feedback

From the comments the other groups made about our blog, we have decided to correct the faults found in our blog. These include, filling in the gaps by designing magazine adverts and dvd covers as well as uploading the story board and mood board, these should all be up soon.

Response to Blog

Points made by the other groups

Good points

• Good first graphic design
• Good use of official music video
• A very good use of existing logo
• Great research

Bad points

• Maybe a bit too extensive
• In need of moodboard, magazine ad, dvd cover and story board
• More reference to what we've done so far
• 'The whole thing is just really horse shit.'
  

Peter Serafinowicz Show - Gem Mania

http://www.youtube.com/watch?v=OvMdD_JCFUc

A spoof of shopping channels.

The Price Drop TV website, showing the colours and motifs associated with the channel.

List To Do (from teacher)

BLOG SUGGESTIONS

Remember to LABEL EACH POST so the examiner knows who has been putting the work in.

Stuff to include: Notes from every meeting you have with your group. Remember: you’re a production team now, not a bunch of students. If you have any differences of opinion, mention them, chart how you reach certain ideas and choices – use it as a diary of the project’s development.

Mood board – a collage of images, writing fonts and ideas that capture the tone and look of the project. Either collect pictures from the internet (flickr, google) and put together in Photoshop. Or cut up magazines and paste onto paper – then take a digital photo.

Influences – embed music videos, clips from TV, film trailers, experimental film – anything that has helped shape your vision of your project. Then write up just how the clips have influenced you, mention intertextuality, and even if you don’t end up using these influences then say just why.

Similar music types or video – embed examples from youtube etc and explain which codes and conventions you’ll be looking to use. Use Goodwin’s theory (it is on the blog) to the criteria to structure your analysis.

An email to the band to demonstrate that you understand issues surrounding copyright

Song lyrics and your interpretation of them.

Test shots – any footage you’ve taken to experiment with an effect.

Digital photos of locations, costumes, props, lighting,

Storyboards, timeline, shot list – take digital photos.

For DVD covers, magazine ads - CD covers, tour adverts, adverts and logo that catch your eye – take pictures of, embed from the net or post a link to.

Look on Photoshop tutorial sites for ideas of effects and fonts you could potentially use and learn just how to create the look you want. Remember this is marketing so make it appropriate to the type of consumer the music/video is intended for.

Podcasts! You can do Podcasts – just as long as they sensibly put together and are to the point. An intelligent discussion about parts of the planning, different techniques or even a Director’s commentary would make a great post.

ANYTHING AS LONG AS IT IS CONSTRUCTIVE, WELL PRESENTED AND RELEVANT!

Existing logos

the image above Shows many different shopping channel logos and as you can see they all vary, but there are also some similarity s These being that they are simplistic logos, that are easy to take in, for example they all don't contain garish colours or over the top styling.

From these we will attempt to design some logos for the various shopping channels that will be included in our music video.

Music Video Analysis

The video for Uprising, by Muse, has many of the characteristics of the rock music genre. A large part of the video is taken up by the band performing the song. This is typical to rock videos. There is also a small narrative, involving giant Teddy Bears that rise up and begin to destroy the city. The explosions and flying sparks are also visuals you can find in many rock videos. These fly across the screen in slow-motion, which gives the song, along with the video, an epic feel.

The bears are matching the lyric in the song ‘rise up and take the power back’, as they take control of the city. This shows that the lyrics connect to the visuals. Something that also connects to the visuals, this time the explosions and glass smashes, is the music. The glass smashing only occurs in time with the drum beat, while the explosions start when the chorus of the song beings.

Because the record label requires shots of the band or artist to sell the product, close-up shots of the lead singer, the drums being played and the guitarists guitar are all included in the video. Some of the motifs that run though Muse’s video, are also in this video. The use of explosions is common in Muse videos, as is their unusual costumes. These help the record label, and the band, have a clear and unique image, so you can tell that you are watching a Muse video.

The video has a clear intertextual reference to monster movies, such as Godzilla (Honda), King Kong (Cooper & Schoedsack, 1933) and Cloverfield (Reeves, 2008). The bears are destroying the city, much like monsters from monster movies. By using teddy bears, something that is not very monster-like, instead of monsters, the video creates a unique twist on a classic story.

Autuer Research

U1 Autuer Project

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U1 Auteur Tcomplete

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U1 Presentation Jonathan Glazer

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Other influences

Whilst developing the ideas for the video, we looked on youtube for more inspiration. We found a couple of videos which helped us develop our final idea.


Shown above is a screen shoot from one of the Music video that influence our final idea ( Mc fly Five colours in her hair). The reason why this particular music video influenced us, was the fact that it had basically the the exact same shot we were trying to create. Our shot will be a side-on and low angle shot, showing the TV, which is rather different to this shot. But we will also be taking the idea of everything being black and white apart from the tv.



http://www.youtube.com/watch?v=rEETC3msD9U

Above is a link the to the second video that influenced us.
This video has a particular scene, which we thought would be great in our music video. This scene being 3.19 mins in and ending 3.24mins. The scene shows the tv flicking through many different tv channels. This will also be in our music video only with each channel being a shopping channel.

Intertextual references

The video will be full of references to shopping channels, the point of this is to poke fun at the genre. This includes a range of useless and poorly made products, a large amount of channels that all look the same, graphics and text which sarcastically mimic the originals, an over-enthusiastic presenter and a tacky set

The text which scrolls at the bottom of the screen will be made up of several jokes and gags, for instance "triple call rates apply in Yorkshire" and the mention of several other ridiculous products such as "glow in the dark tents" etc.

Deadlines

• Music Video Shooting Deadline: Monday 19th October 9am
• Music Video Rough Cut Deadline: Last lesson of week ending 23rd October
• Music Video Final Deadline: Last lesson of week ending 13th November

• Ancillary Products Deadline: Last lesson of week ending 27th November

• Evaluative Writing Interim Deadline: 9am to Moodle Monday 7th December
• Evaluative Writing Final Deadline: 9am to Moodle Monday 14th December

Analysis of official music video.

The original video follows a driver as he goes to wash his dirty hearse. The video is shot in a way that makes it look slightly aged, we aren't sure whether this is because the video is set in the past or whether the video is showing the slightly aged feel sometimes associated with small American towns (like in indie comedy Napoleon Dynamite).

First Graphic Design

This is a first early design for the graphics that will appear in the shopping channel parts of the video.

Initial ideas

The music video will begin with a shot of a person watching TV, he picks up a remote and flicks on the shopping channel. The video will then zoom in on the TV and cut to a short spoof of a shopping channel which we will record. The music ties in with the video when it is introduced by the shopping channel, the person watching TV orders the music/band from the shopping channel which then arrives at his home almost instantly, they open the box and the band/music begins to play. The rest of the video then consists of shots of various shopping channel spoofs and out-takes, broken up by shots of the person changing channel and shots of the band playing. The video ends with a clip of a shopping channel and something going badly wrong.

Graphics involved in our music video

For our music video based on a shopping channel, we will need some shopping channel type graphics on the screen these being similar to the ones shown below.

Inside the boxes are the graphics we hope too create but with slight alterations, these being, rather than the arrows on the left we shall have one solid rectangle with details.
There will also be a comedy twist to the graphics For example comical phrases scrolling across the bottom.

inspirations for the music video

White Denim Let's Talk about it

This is the song that our group has chosen to make a music video for.
When brainstorming ideas Our group came up with the idea of a Shopping channel video involving spoofing the genre of the shopping channel.

To help in developing of our ideas, we watched clips of shopping channels. These are a couple of examples:

Welcome

Group 33