Group Commentary Script

QUESTION 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

We used graphics created on photoshop, and appropriate mise en scene to create the shopping channel effect. While we were making fun of and spoofing the genre using jokes in text on the graphics and a tacky appearance, we always remained faithful to the conventions of shopping channels.

The band appearance and performance follow the conventions of typical rock/indie bands, but in shopping channel scenario, as reflected by the camera work and editing.

QUESTION 2 - How effective is the combination of your main product and ancilliary texts?

The Digipack is very conventional of indie bands as we based the design on some of the bands previous artwork, we did the same for the photo of the band, using the cartoon/painted style.

The magazine advert takes elements of both of the music video and the digipack. The image on the back cover of the digipack, the front cover of the digipack and the graphics/font all link in with the music video.

QUESTION 3 - What have you learnt from your audience feedback?

The feedback we received on the rough cut commented on the missing footage (mostly of the band performance), and on the video being hard to follow. We responded by filming the band shots, and other shots to make the narrative part of the video flow and make sense.

The feedback we got on the final version of the video was generally positive, praising the surreal look and feel, the fact the humour worked well and that the tacky shopping channel look worked well.

QUESTION 4 - How did you use new media technologies in the construction and research, planning and evaluation stages?

We used youtube and google in the initial research stages to look up the shopping channel effect/style and also to look at previously created spoofs and actual footage of shopping channels. We used the internet to search for existing logos and previous covers and adverts. We used photostop to make all the graphic designs for the shopping channel scenes in the video, as well as using it to create the advert and dvd cover. Other uses of photoshop were creating moodboards to help the creative process. We also used the internet to email the band to tell them that we used their song.