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Showing posts with label Luke. Show all posts
Showing posts with label Luke. Show all posts
Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our Media Product uses many forms and conventions of real Rock/Indie genre music videos, examples of these being anything from the band being the ‘centre of attention’ in many of the shots which is very common in indie and rock music videos For example: Kasabian’s Shoot the Runner video which is solely based round the band, our video may be the complete opposite of this but it still does take elements of this ‘centre of attention’ style from the video these being the band performance.
But our Music Video also takes this a stage further with influence from other rock bands such bands as Foo Fighters with the song Learn To Fly and the Beastie Boys with Sabotage where the band is still the ‘centre of attention’ but they are involved in somewhat of a comedy story or spoof. Our video also does this spoof idea with the spoof being shopping channels. Our idea was to take the shopping channel feel of tackiness but take it to a whole new level with the products being completely useless that is until the band comes along.
We were able to produce this shopping channel feel by using graphics created on Photoshop, and appropriate mise en scene to create the shopping channel effect. While we were making fun of and spoofing the genre using jokes in text on the graphics to give a tacky appearance, we always remained faithful to the conventions of shopping channels. As if we were to go too tacky the audience would become confused and would not be able to tell that we were spoofing the shopping channel theme.
The band appearance and performance follow the conventions of typical rock/indie bands, but in shopping channel scenario, as reflected by the camera work and editing.
Therefore I believe our video followed all the conventions in the music genres our band White Denim came under but we also developed these further with the added bonus of the shopping channel spoof which therefore created an overall professional feel.
How effective is the combination of your main product and ancilliary texts?
The Digi pack is very conventional of that of other indie bands But There is no clear influence from our music video on the front cover, this is because we decided in the end that if we used the shopping channel feel it would look too tacky and therefore the end product we ended up with was based round the design of the bands single ‘Let’s talk about it’ this cover shown below is of one of the band members in a almost painted style we therefore got a conventional rock band style picture similar to the likes of Foo fighters but with the added White denim cartoon/painted styled look. However we did link the music video to the digi pack through the underside of the digi pack which we based round the Led-Zepplin The Song Remains The Same
The magazine advert takes elements from both the music video and the digipack. The image of the front cover of the digipack is in the dead centre of the Magazine advert this is very conventional as most Magazine covers we have seen of other bands include this although ares is slightly different as it has been superimposed onto a dvd case to give it a more professional quality. We also used the original graphic
template used throughout the music video this therefore links the original video with the magazine advert so that people that see the advert will instantly know what it is advertising. With the Graphics We also included some of our hidden words in the product numbers (by this i mean hidden words such as SELLOUT displayed of the magazine cover as 53llOU7) that people will pick up on if they watch our music video beforehand. We also used many over things to tie the digi pack and the magazine advert together these included The use of the silhouette of the band on the underside of the digi pack was flipped and change to black and white and then used to create the background for the magazine advert.
We also used all the sorts of information you would find on both a digi pack and a magazine advert these included anything from the parental guidance logo to the more less know logos such as the Dolby Digital logo these therefore gave an even more authentic look which is what we were trying to achieve.
We even made fake quotes from popular music magazines such as NME and Q Magazine these included: “Fresh new sound” NME and “Funny, Energetic, Amazing collection” Q magazine. These therefore linked the Digi pack and the Magazine advert further.
What have you learnt from your audience feedback?
With the original feedback we got when we showed people the rough cut we found that the same points were mentioned this included That the video was hard to follow and that there was missing footage throughout. We found this understandable as at this point we had only filmed the shopping channel shots and therefore were missing all the band performance shots which in our case were quite a reasonable chunk of footage.
We therefore responded by filming the Band performance shots and any other shots needed to complete the narrative This therefore allowed the video to flow much more smoothly allowing the people which commented on the rough cut saying it was confusing to have a far better sense of what the story actually was. Apart from this the comments we got on our rough-cut were all pleasing these included: The music fits to what is happening on screen, Really like the shopping channel spoof, Good ideas and techniques, Hand coming out of the box looked good, Some parts looked amateur/tacky however it worked well with the theme of a tacky shopping channel obviously as i said these pleased us as the look we were hoping to get of a tacky shopping channel that was of the same look as the Foo Fighters was exactly what the viewers got from watching it.
Therefore after placing the missing footage in the gaps we also tweaked a few of the shots we already had to make it more suited to the rock genre. By using angled shots of guitar playing and more unusual shots of the band itself we seemed to achieve this.
As from the final feedback we had from the final cut showed
The feedback we received on the rough cut commented on the missing footage (mostly of the band performance), and on the video being hard to follow. We responded by filming the band shots, and other shots to make the narrative part of the video flow and make sense.
The feedback we got on the final version of the video was generally positive, praising the surreal look and feel, the fact the humour worked well and that the tacky shopping channel look worked well. Which therefore showed that the target audience approved of the video we created, and from the comments given we also designed the digi pack and magazine advert therefore allowing continuity and in doing so pleasing the audience again.
How did you use new media technologies in the construction and research, planning and evaluation stages?
Without the use of new technologies the process of researching to evaluation would of taken a far longer time than what was given but luckily we did have access to programs that could provide help throughout each stage. For example in the intial research stages we would not have been able to carry out research as thoroughly without the help of such internet sites as ‘YouTube’ and ‘Google’. With the help of these programs we were able to search through everything from existing logos of real shopping channels to the actual layout of the graphics. With the use of YouTube we were also able to look at previous shopping channel spoofs and actual footage from shopping channels which therefore allowed use to develop our idea of a shopping channel spoof to create a very unique video. But before the construction of the video, there was still research needing to be done this included using the program ‘Photoshop’ to create mood boards from images found again on Google and Annotating screen shots we have taken from the internet of existing shopping channels to then progress onto making the first shopping channel graphics for the video. And then of course there was the internet site Myspace which allowed use to contact the band to get permission to use the song.
The next stage was then the actual construction of the video which would of never been constructed without using the program Final Cut Express, This program allowed us to be able to create a near perfect professional feel to our video. While creating the storyline using this program we were also able to put the graphics we had previously worked on in Photoshop straight onto the sequence required, this provided us with the tacky shopping channel spoof look we were after. With the storyline and graphics finished we could then fiddle with the contrast and colour of the footage to give it that glossy professional feel ,and then add our own personal touch by using crazy effects such as the price earthquake sequence which we use the earthquake effect from Final Cut Express or the breaking of the camera scene at the very end which we again used a Final Cut Express effect. After completing the video we were then able to straight away upload the video onto the blog that we had been using throughout or onto the site we used previously ‘YouTube’ for other to enjoy and rate.
After constructing the video we obviously still had the two other products to make these being the magazine advert and the digi pack, both of which were created using the program Photoshop with this program we were then able to give the effects we were after for the digi pack this being the ‘painted’ look with the use of the Photoshop it was really easy to apply and with a few added items from the internet such as the dvd logo and with the ability to take screen shots from Final Cut Express we were able to create a very convincing Dvd album cover.
Photoshop however really came into play when we created the mag advertisement this was due to the fact that there was so much to do not only did we have to put the graphics in that we had previously used we also had to superimpose a picture of the digi pack onto a picture of a dvd case we found on the internet we then even more impressively used the silhouette of the band flip it and change the colour to black and white and used it as our background.
Overall I have found that without the programs and technology we were given it would have been near impossible to create as professional looking products as with did in the end.
Our Media Product uses many forms and conventions of real Rock/Indie genre music videos, examples of these being anything from the band being the ‘centre of attention’ in many of the shots which is very common in indie and rock music videos For example: Kasabian’s Shoot the Runner video which is solely based round the band, our video may be the complete opposite of this but it still does take elements of this ‘centre of attention’ style from the video these being the band performance.
But our Music Video also takes this a stage further with influence from other rock bands such bands as Foo Fighters with the song Learn To Fly and the Beastie Boys with Sabotage where the band is still the ‘centre of attention’ but they are involved in somewhat of a comedy story or spoof. Our video also does this spoof idea with the spoof being shopping channels. Our idea was to take the shopping channel feel of tackiness but take it to a whole new level with the products being completely useless that is until the band comes along.
We were able to produce this shopping channel feel by using graphics created on Photoshop, and appropriate mise en scene to create the shopping channel effect. While we were making fun of and spoofing the genre using jokes in text on the graphics to give a tacky appearance, we always remained faithful to the conventions of shopping channels. As if we were to go too tacky the audience would become confused and would not be able to tell that we were spoofing the shopping channel theme.
The band appearance and performance follow the conventions of typical rock/indie bands, but in shopping channel scenario, as reflected by the camera work and editing.
Therefore I believe our video followed all the conventions in the music genres our band White Denim came under but we also developed these further with the added bonus of the shopping channel spoof which therefore created an overall professional feel.
How effective is the combination of your main product and ancilliary texts?
The Digi pack is very conventional of that of other indie bands But There is no clear influence from our music video on the front cover, this is because we decided in the end that if we used the shopping channel feel it would look too tacky and therefore the end product we ended up with was based round the design of the bands single ‘Let’s talk about it’ this cover shown below is of one of the band members in a almost painted style we therefore got a conventional rock band style picture similar to the likes of Foo fighters but with the added White denim cartoon/painted styled look. However we did link the music video to the digi pack through the underside of the digi pack which we based round the Led-Zepplin The Song Remains The Same
The magazine advert takes elements from both the music video and the digipack. The image of the front cover of the digipack is in the dead centre of the Magazine advert this is very conventional as most Magazine covers we have seen of other bands include this although ares is slightly different as it has been superimposed onto a dvd case to give it a more professional quality. We also used the original graphic
template used throughout the music video this therefore links the original video with the magazine advert so that people that see the advert will instantly know what it is advertising. With the Graphics We also included some of our hidden words in the product numbers (by this i mean hidden words such as SELLOUT displayed of the magazine cover as 53llOU7) that people will pick up on if they watch our music video beforehand. We also used many over things to tie the digi pack and the magazine advert together these included The use of the silhouette of the band on the underside of the digi pack was flipped and change to black and white and then used to create the background for the magazine advert.We also used all the sorts of information you would find on both a digi pack and a magazine advert these included anything from the parental guidance logo to the more less know logos such as the Dolby Digital logo these therefore gave an even more authentic look which is what we were trying to achieve.
We even made fake quotes from popular music magazines such as NME and Q Magazine these included: “Fresh new sound” NME and “Funny, Energetic, Amazing collection” Q magazine. These therefore linked the Digi pack and the Magazine advert further.
What have you learnt from your audience feedback?
With the original feedback we got when we showed people the rough cut we found that the same points were mentioned this included That the video was hard to follow and that there was missing footage throughout. We found this understandable as at this point we had only filmed the shopping channel shots and therefore were missing all the band performance shots which in our case were quite a reasonable chunk of footage.
We therefore responded by filming the Band performance shots and any other shots needed to complete the narrative This therefore allowed the video to flow much more smoothly allowing the people which commented on the rough cut saying it was confusing to have a far better sense of what the story actually was. Apart from this the comments we got on our rough-cut were all pleasing these included: The music fits to what is happening on screen, Really like the shopping channel spoof, Good ideas and techniques, Hand coming out of the box looked good, Some parts looked amateur/tacky however it worked well with the theme of a tacky shopping channel obviously as i said these pleased us as the look we were hoping to get of a tacky shopping channel that was of the same look as the Foo Fighters was exactly what the viewers got from watching it.
Therefore after placing the missing footage in the gaps we also tweaked a few of the shots we already had to make it more suited to the rock genre. By using angled shots of guitar playing and more unusual shots of the band itself we seemed to achieve this.
As from the final feedback we had from the final cut showed
The feedback we received on the rough cut commented on the missing footage (mostly of the band performance), and on the video being hard to follow. We responded by filming the band shots, and other shots to make the narrative part of the video flow and make sense.
The feedback we got on the final version of the video was generally positive, praising the surreal look and feel, the fact the humour worked well and that the tacky shopping channel look worked well. Which therefore showed that the target audience approved of the video we created, and from the comments given we also designed the digi pack and magazine advert therefore allowing continuity and in doing so pleasing the audience again.
How did you use new media technologies in the construction and research, planning and evaluation stages?
Without the use of new technologies the process of researching to evaluation would of taken a far longer time than what was given but luckily we did have access to programs that could provide help throughout each stage. For example in the intial research stages we would not have been able to carry out research as thoroughly without the help of such internet sites as ‘YouTube’ and ‘Google’. With the help of these programs we were able to search through everything from existing logos of real shopping channels to the actual layout of the graphics. With the use of YouTube we were also able to look at previous shopping channel spoofs and actual footage from shopping channels which therefore allowed use to develop our idea of a shopping channel spoof to create a very unique video. But before the construction of the video, there was still research needing to be done this included using the program ‘Photoshop’ to create mood boards from images found again on Google and Annotating screen shots we have taken from the internet of existing shopping channels to then progress onto making the first shopping channel graphics for the video. And then of course there was the internet site Myspace which allowed use to contact the band to get permission to use the song.
The next stage was then the actual construction of the video which would of never been constructed without using the program Final Cut Express, This program allowed us to be able to create a near perfect professional feel to our video. While creating the storyline using this program we were also able to put the graphics we had previously worked on in Photoshop straight onto the sequence required, this provided us with the tacky shopping channel spoof look we were after. With the storyline and graphics finished we could then fiddle with the contrast and colour of the footage to give it that glossy professional feel ,and then add our own personal touch by using crazy effects such as the price earthquake sequence which we use the earthquake effect from Final Cut Express or the breaking of the camera scene at the very end which we again used a Final Cut Express effect. After completing the video we were then able to straight away upload the video onto the blog that we had been using throughout or onto the site we used previously ‘YouTube’ for other to enjoy and rate.
After constructing the video we obviously still had the two other products to make these being the magazine advert and the digi pack, both of which were created using the program Photoshop with this program we were then able to give the effects we were after for the digi pack this being the ‘painted’ look with the use of the Photoshop it was really easy to apply and with a few added items from the internet such as the dvd logo and with the ability to take screen shots from Final Cut Express we were able to create a very convincing Dvd album cover.
Photoshop however really came into play when we created the mag advertisement this was due to the fact that there was so much to do not only did we have to put the graphics in that we had previously used we also had to superimpose a picture of the digi pack onto a picture of a dvd case we found on the internet we then even more impressively used the silhouette of the band flip it and change the colour to black and white and used it as our background.
Overall I have found that without the programs and technology we were given it would have been near impossible to create as professional looking products as with did in the end.
Friday, 27 November 2009
Track Listings
Below are the tracks that we will put on the back of our Dvd Cover,
Track Listing
1. Let's Talk About It
2. Shake Shake Shake
3. Sitting
4. I Can Tell
5. Mess Your Hair Up
6. Heart From Us All
7. Are You Really Have To Do
8. Look That Way At It
9. Darksided Computer Mouth
10. WDA
11. Don't Look That Way At It
12. IEIEI
1. Let's Talk About It
2. Shake Shake Shake
3. Sitting
4. I Can Tell
5. Mess Your Hair Up
6. Heart From Us All
7. Are You Really Have To Do
8. Look That Way At It
9. Darksided Computer Mouth
10. WDA
11. Don't Look That Way At It
12. IEIEI
The Verve Magazine Advert
As You can see from the images above i will be analyzing The Verves Magazine advert for the single 'Love is Noise' And as you can see they share a lot of similarities this being anything from the background of the clouds which are very similar apart from the mag ad being very slightly darker.
With the background being almost identical and with the text used being the same it is almost impossible to not be able to recognize what the ad is advertising.
But again there is no initial picture of the album itself.
Development of the DVD cover / Digipak
Originally, our design for the digipak was going to have a background of 'white denim' on the front cover. When we come to put a photo of the band on the background, it didn't work well, as the band didn't fit with the white denim.
Luckily, the background of the band shot was plain white. This lent itself well to being edited. We edited the band shot to have an animated look to it. This was to match the bands previous album cover.
Luckily, the background of the band shot was plain white. This lent itself well to being edited. We edited the band shot to have an animated look to it. This was to match the bands previous album cover.
Also with the logo we decided in the end to use the original shown below Rather than the logo we tweaked. This is due to the fact that after changing the original design of the DVd cover we found that the original logo fitted far better as it look far more professional whereas the one we tweaked looked out of place and more amateur.
Real Magazine Adverts
I am going to analyze the magazine advert for The vines Greatest hitsFrom the ad this ad you can see that the vines have taken many influences from there album for instance the graphics are very similar to those of the album including the vine like graphics and there signature lettering.
However There is no actual sign of the album itself on the ad which is rather strange and therefore ours won't look particularly similar .
Tuesday, 24 November 2009
Band logo
For the band logo with have decided to use the official logo as we believe it will fit perfectly into the style of dvd we are hoping to produce.
However we have made a couple of tweaks, these being stitches above and below the logo to make it go with the image of white denim.
The original
The tweaked logo
However we have made a couple of tweaks, these being stitches above and below the logo to make it go with the image of white denim.
The original
The tweaked logo
Friday, 20 November 2009
DVD cover design
The below picture will be the design for our dvd cover, the image of the band will be replaced by a picture of our band in a similar pose.
These two pictures are example of the bands previous artwork.
Thursday, 19 November 2009
Definition of digi pack
From wikipedia
Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.
Conventions of a Rock genre digi pack
Typical conventions
We plan to take our dvd cover in a different direction due to the difference in the genre and styles. As opposed to a dark background, our dvd cover will have a white background which goes with the bands image.
Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.
Conventions of a Rock genre digi pack
Typical conventions- Band name in bold at top
- Picture and images of band
- A lot of dark areas apart from the images which stand out on the black background
We plan to take our dvd cover in a different direction due to the difference in the genre and styles. As opposed to a dark background, our dvd cover will have a white background which goes with the bands image.
Music video final
Feedback
Video was surreal however too hard to understand at times,
Had a range of good shots,
Humor worked well,
Visuals matched the music well,
Good ideas,
Similar style to foo fighters videos,
Some parts looked amateur/tacky however it worked well with the theme of a tacky shopping channel
Tuesday, 10 November 2009
Dvd Cover Design Ideas
For the DVD cover, we have a clear idea of how it will look. The idea is to carry on the shopping channel theme with the band being the main part of the cover. They may be standing in front of a piece of white denim and will be posing in a typical promotional image stance. Example below:
This is a stereotypical pose for most rock bands. This therefore is the simplest shot we could use for our band.
Whereas the image below shows a more unique pose which gives the band a more playful look, which could also fit with our video due to the light-hearted style.
We will take photos in both styles, then we'll see which one fits best with the white denim background and use that one.
This is a stereotypical pose for most rock bands. This therefore is the simplest shot we could use for our band.Whereas the image below shows a more unique pose which gives the band a more playful look, which could also fit with our video due to the light-hearted style.
We will take photos in both styles, then we'll see which one fits best with the white denim background and use that one.
Friday, 6 November 2009
Rough Cut Feedback
Feedback
In response to the feedback, we acknowledged the fact that people didn't understand what was happening and couldn't follow the story. Therefore we are going to solve this by first of all filling the gaps with the footage we were missing and tweaking the storyline.
- The music fits to what is happening on screen.
- Really like the shopping channel spoof
- Didn't understand the story or the title cards.
- Good ideas and techniques
- Hard to follow at times
- Hand coming out of the box looked good
- Fill in the gaps and make it easier to follow
In response to the feedback, we acknowledged the fact that people didn't understand what was happening and couldn't follow the story. Therefore we are going to solve this by first of all filling the gaps with the footage we were missing and tweaking the storyline.
Thursday, 5 November 2009
review of editing
The editing went well considering the lack of footage of the band playing, we replaced the missing footage with text and pictures explaining what will be included in the missing scenes. The graphics included worked well and turned out to be simpler to apply than we had imagined and gave the desired impression of a shopping channel.
Equipment list
Equipment needed in the video
Filming 1: Shopping Channel
shopping channel products/items i.e. Duster, watch, sudoku cube and drum
backdrop and table with cloth.
Smart clothing
Filming 2: Lounge
Lounge setup which included chair, table, scattered rubbish, a TV, a box and a clipboard and pen.
Filming 1: Shopping Channel
shopping channel products/items i.e. Duster, watch, sudoku cube and drum
backdrop and table with cloth.
Smart clothing
Filming 2: Lounge
Lounge setup which included chair, table, scattered rubbish, a TV, a box and a clipboard and pen.
Friday, 9 October 2009
Dvd Cover Design Ideas
For our dvd cover we are going to use white demin (the material) as the main theme. For instance the front of the dvd cover will have white denim on it which is rather ironic as the bands name is also white denim.
The sort of look of white denim is shown below.
Or we could use a picture like the one shown below of a conventional piece of denim and adapt it in photo shop so that the denim goes from black/blue to white
The sort of look of white denim is shown below.
Or we could use a picture like the one shown below of a conventional piece of denim and adapt it in photo shop so that the denim goes from black/blue to white
Response To Feedback
From the comments the other groups made about our blog, we have decided to correct the faults found in our blog. These include, filling in the gaps by designing magazine adverts and dvd covers as well as uploading the story board and mood board, these should all be up soon.
Response to Blog
Points made by the other groups
Good points
Good points
- Good first graphic design
- Good use of official music video
- A very good use of existing logo
- Great research
- Maybe a bit too extensive
- In need of moodboard, magazine ad, dvd cover and story board
- More reference to what we've done so far
- 'The whole thing is just really horse shit.'
Friday, 2 October 2009
Existing logos
the image above Shows many different shopping channel logos and as you can see they all vary, but there are also some similarity s These being that they are simplistic logos, that are easy to take in, for example they all don't contain garish colours or over the top styling.
From these we will attempt to design some logos for the various shopping channels that will be included in our music video.
Thursday, 1 October 2009
Autuer Research
U1 Autuer Project
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U1 Auteur Tcomplete
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U1 Presentation Jonathan Glazer
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